Blockchain has remarkable potential in numerous sectors, including marketing where it can be applied to verify the delivery of advertisements and for safe and transparent data storage.
The correct development of this technology will depend on the knowledge of marketing professionals and their learning. This knowledge must be incorporated as fast as possible, given the rapid evolution of this technology, which is expected to be out on the market within the next 18 months.
It is important for marketing professionals to keep up with the changes in this highly dynamic sector, thus, it is necessary they understand the impact of this technology.
Blockchain is one of the main lines of research of the AIR-Institute. If you would like to find out more about us, visit www.air-institute.org or follow us on social networking sites.